Today, India is in vogue again as a result of the work of many talented people in the fashion industry.
Unlike before, the Indian motif is one of luxury and confidence. Designers in the West are using it to make a statement- whether it is Cavalli who put Goddesses on bikinis or Prada whose latest collection uses the peacock feather. The transformation that has already taken place in other sectors like business and economy is now finding expression in fashion in a significant way. It is a reflection of India’s larger engagement with the world.
Behind the arc lights of the recent India Fashion Week, real business was being conducted. Buyers from major western retail chains came looking for genuine local talent. Be it Selfridges, Harrods or Browns, mainstream stores in the West now retail the collections of some of our best designers. More than a generic Indian “look”, the label of the Indian designer is also being sought after.
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